For the week we spent in London the
Thursday was one of the most interesting days. This was the day where we
visited the Reebook center and BT Sports.
BT sports were located right next to the Olympic park and since the
whole area was under reconstruction, their own private shuttle bus was picking
us up.
The BT visit came out to be much more
interesting then non of us would have thought. When we entered the building
(which looked like a reconstruction site) we were welcomed and followed to the
waiting room, the room where guest waits before they enter the program they are
visitors in. Here we got a brief introduction from the director and then he
asked us what we wanted to know about BT sports and why we were there. Really
good tactic to see if us the students knew anything about the company and also
to get a picture of what we were interested to know more about. Some questions
came up about the media rights for Champions League, which they have an
exclusive 897 million pound three-year deal to broadcast live Champions League
and Europa League (here is an article for some more info about BT vs Sky:Click Here) Then we asked how they see Sky as a competitor, which
of course is their main competitor. BT sports position themselves very different
from Sky as they are seen as more formal, strict, clean and “boring”, while
BT sports is more colorful, happy and appealing. You will also get this
impression from their webpages that looks like this:
Then we were so lucky to get a tour around
the facilities. They showed as the offices, the working areas where they
produce television and we also got to see people actually working with an
introduction to a program. Additionally, we got to see the BT Sports studios.
