BT Sport – Digital Game Changers

Launched on August 1^st 2013, BT Sport was one of the most anticipated broadcasting ventures in the world. BT has long been established as one of UKs largest telecom provider. Their newest service – BT Sport – is aiming at meeting demands for instant access to content, based on what people want in that moment. BT Sport is offered as a free service through BT TV and web. On web and mobile, BT offers interactive programming, information and news, creating an immersive experience for users and allowing BT Sport to compete in a very competitive market. Working with Accenture, BT is now developing a multi-platform offering that is easy to use, customized and with integrated services.

Read more about BT´s partnering with Accenture here

BT Sport Deals and Sponsorships

BT Sport holds exclusive live TV rights to 38 Barclays Premier League matches, as well as exclusive or shared rights to the FA Cup, UEFA Europa League, Scottish Premiership, Scottish League, Conference, Serie A, Bundesliga, Ligue 1 and Primeira Liga football matches. This makes them a huge player in the sport broadcasting industry, challenging other major players and competitors such as Sky, and in 2013, BT also acquired ESPN´s UK channels and sport broadcasting rights, eliminating more competition. Recently, BT sports also won exclusive rights to all 350 matches a season in Champions League and Europa League for three years, starting this season. This deal was worth £897 million, more than double the value of the last deal. This also challenged competitors in the market. In February this year, BT also announced that they had won the rights for 42 live Premier League games for 2016-19, however they are not only involved in football. Last year, BT made a deal with the Scottish Rugby, renaming the home of Scottish Rugby to ‘BT Murrayfield Stadium’. BT also backs Scotland’s club league and cup competitions and is the official shirt sponsor of Scotland’s two professional clubs – Edinburgh Rugby and Glasgow Warriors. In fact, in April this year, BT announced that as part of their three-year deal with Scottish Rugby, they will also be shirt sponsors for Scotland’s rugby team.

Interesting articles on BTs most recent deals:

Premier League Deal

Murrayfield

Champions League

Funny Funny

BT-sports just revealed this hilarious advert to mark the arrival of Champions League to the station!

Here it is, check it out:

SWOT & BT-sports vs Sky sports

To see how BT-Sports situation today is, we did a SWOT analysis to figure out its strengths, weaknesses, opportunities and threats.
It was also interesting to read about BT-sports and Sky, to understand the differences between both of them.
BT-sports are really challenging Sky and it impressive to see how they do it when they are new in the market.
Here are some interesting links with comparisons of BT-sports and Sky.

BT-Sports vs Sky Sports

Can BT-sports Challenge Sky?