Launched on August 1st 2013, BT
Sport was one of the most anticipated broadcasting ventures in the world. BT
has long been established as one of UKs largest telecom provider. Their newest
service – BT Sport – is aiming at meeting demands for instant access to
content, based on what people want in that moment. BT Sport is offered as a free
service through BT TV and web. On web and mobile, BT offers interactive
programming, information and news, creating an immersive experience for users
and allowing BT Sport to compete in a very competitive market. Working with
Accenture, BT is now developing a multi-platform offering that is easy to use, customized and with integrated services.
Read more about BT´s partnering with Accenture here
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